Aether methodology is based in combining the innovation discipline; the Design Thinking process; and the interconnection approach focus.

THE INNOVATION: THE QUALITY

Innovation is more than a buzz word is actually a methodology to craft better products and services in a systematic way. Technology road mapping is the first step but not the last one. Their core is the an analytics, the comparisons and benchmarks as well as the ratios of innovation density and innovation disruption models.

DESIGN THINKING: THE PROCESS

We apply Design Thinking to our solutions and services which allow us to combine empathy for the context of a problem and creativity in the generation of insights and rationality. Their core is the understanding of the real need that is covering. Eg. we don’t need a phone we need to communicate.

SYSTEM & INTERCONNECTIONS: THE FOCUS

We focus in the interconnections among different units, departments or markets depending on the assignment, working directly with experts in the areas and focusing our work towards a global optimisation that is driven by the interconnections that are defined when a system approach is used.Aether methodology is based in combining the innovation discipline; the Design Thinking process; and the interconnection approach focus.